Empowering Your Voice in Business and Beyond

Christina's Unique Approach to Public Relations and Personal Branding

At Two Babies and a Business, we understand that as a professional woman, you face unique challenges in balancing career aspirations with personal commitments. Christina, with her wealth of experience as a PR maven and brand expert, is dedicated to empowering women like you β€” from CEOs in industry to directors in nonprofits, leaders in tourism, and first time entrepreneurs. Through personalized media training, PR workshops, brand strategy and mastermind groups, Christina equips you to enhance your public presence, develop a powerful personal brand, and achieve a fulfilling work-life harmony.

Whether you’re looking to refine your media skills in our digital age, elevate your brand’s impact, or gain strategic insights into public relations, our suite of services is tailored to meet your needs. We offer practical tools and coaching to ensure you not only reach but surpass your professional goals while maintaining the joys of personal life. Engage with Christina’s empowering community today and transform your professional journey with confidence. Join us at Two Babies and a Business, where your voice in business becomes a beacon of inspiration and strength.

Christina-Pilarski
About

Hi, I’m Christina Pilarski

Christina Pilarski is a mom of twin boys and CEO of her Calgary-based PR and marketing agency, CIPR Communications. Christina quit her 6-figure job in Calgary’s energy industry after her leadership changed and left her uninspired and working on projects that weren’t her passions. Her risk paid off and over the past decade she has built a 7-figure business that is thriving with a team of 6 and several international consultants.Β  She built this public relations and digital marketing agency from the ground up. Her leadership enabled substantial year over year growth for the company.

Her clients trust her to guide them through public relations crises, growth, and reputation building. With nearly two decades of strategy experience she has assisted politicians, C-suite executives, business owners, and professionals develop personal brands and thrive through smart PR execution. Christina is known North America wide as an example of a successful entrepreneur, female founder, and mompreneur.

Christina firmly believes in the transformative power of meaningful relationships and strategic online and offline engagement. CIPR specializes in working with tourism-based organizations and companies and Christina plays a pivotal role in pushing the boundaries of engagement through CIPR Communications’ innovative tourism initiatives. Her tourism-specific work revolves around ensuring that locals actively participate in their tourism economies, fostering destination development, and orchestrating impactful marketing and communications campaigns.

Christina’s success as a female entrepreneur paved the way for the development of her own podcast and brand, Two Babies and a Business. Christina is passionate about working with female executives and entrepreneurs in development around strong leadership, their personal brands, and PR. Health and wellness, founders, and tourism and travel industry professionals gravitate to Christina’s approach.

Christina loves telling the authentic stories of women working hard for their families and aims to provide empowerment, strategy, coaching, support, and community to ensure they thrive in their lives at home and the workplace.

A seasoned public speaker, Christina focuses on public relations, personal brand development, leadership and building a business, working with her spouse, and leveraging AI in PR, and strategic PR for female business owners.

Recognized as a top entrepeurner by the Entrepreneur Herald, a consistent PR and Marketing award winner, and a trusted voice on committees and boards throughout Canada Christina is always excited for new partnership and rolling up her sleeves.

Our Services

Personal Brand Strategy

Unveiling the Power of Personal Branding: A Unique Approach for Ambitious Professionals

At Two Babies and a Business, we understand that personal branding is more than just a strategy; it’s an essential foundation for professional success. Led by Christina Pilarski, an expert with a rich background in public relations and brand development, we offer a bespoke personal brand strategy service tailored to the unique needs and ambitions of every client.

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Why Personal Branding Matters

In today’s competitive landscape, your personal brand is your reputation, your calling card, and your most powerful marketing tool. It distinguishes you in your industry, elevates your professional image, and connects you with opportunities that align with your strengths and values. Effective personal branding is not just about visibilityβ€”it’s about creating a significant, authentic presence that resonates with your target audience, influencing perceptions and opening doors to new possibilities

Personal Branding Service includes

  • Personal Brand Narrative including content samples
  • 3 Buyer Personas
  • Keyword Research on the products/services you sell
  • Personal Brand Style Tile
  • 10 Social Media Templates
  • Speaker’s Kit or PR Kit (if applicable)
  • Content Framework & Social Media Strategy
  • Personal Brand Custom GPT
  • Tactical Plan (including 1 quarter of repeatable, digestible PR and Marketing tactics)

Our service is designed not just to craft a powerful personal brand but to build confidence. By understanding and articulating your unique strengths and values, you’ll feel more confident in your professional interactions and career decisions. This clarity and confidence are essential for professional growth and success.

Embark on a journey to transform your professional identity with Christina Pilarski at Two Babies and a Business. Our personal brand strategy service is more than just a pathway to visibilityβ€”it’s a blueprint for professional excellence and personal fulfillment. Contact us today to begin crafting a brand that truly represents who you are and what you stand for.

Public Relations Workshops

Empower Your PR Skills: Personalized Workshops

In a digital era that continuously evolves, mastering public relations (PR) skills is more vital than ever, especially with the increasing influence of AI in communication and media. Christina Pilarski, an established PR expert and speaker, offers specialized workshops designed to enhance your mastery in various facets of public relations. With her extensive experience conducting workshops across North America on topics such as leadership, operations, PR, and marketing, Christina brings a wealth of knowledge and a unique, hands-on approach to learning.

Featured Workshops

Mastering Media Relations: Techniques for effective press engagement and maintaining public image.

Social Savvy: Platform-specific strategies for LinkedIn, Instagram, and more.

Brand Brilliance: Building and sustaining a personal brand that stands out.

Influencer Inside Out: How to engage with influencers and become one.

Community Connector: Strategies for effective community involvement and outreach.

Custom Workshops: Tailored sessions based on specific organizational needs are also available, ensuring relevance and impact.

Why Our Workshops?

Our workshops are built around the core areas of PR that are essential for today’s professionals: social media strategies specific to platforms like LinkedIn and Instagram, media relations, community involvement, personal branding, influencer engagement, and more. Christina’s expertise is complemented by her unique and proven methods, which include practical exercises, real-world applications, and personalized feedback to ensure that each participant can implement what they’ve learned immediately.

Each session is meticulously tailored to cater to the needs of different industries and organizations, allowing for a maximum of 8 participants to ensure focused, individualized interaction. Available both online via Zoom and in-person depending on the subject matter, these workshops are designed to equip you with the tools needed to excel in a shifting digital landscape where PR skills are increasingly critical.

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Services

Public Speaking

With over 20 years of experience in public relations and personal brand development, Christina Pilarski has established herself as a leading voice in empowering working mothers and female entrepreneurs. As the founder of Two Babies and a Business, Christina leverages her extensive background to deliver engaging and insightful speaking engagements tailored for workshops, conferences, and corporate events. Her presentations cover a range of compelling topics, including the strategic use of AI and PR for business growth, mastering work-life harmony, and the vital role of emotional intelligence in leadership. Christina’s dynamic speaking style and practical advice make her an ideal speaker for professional groups seeking to inspire their members, as well as for educational forums focused on personal and professional development. Whether addressing an intimate workshop or a large-scale industry conference, Christina delivers not only motivation but also actionable strategies that resonate deeply with her audience.

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Public Speaking

Motivator, Entrepreneur, Personal Brand Expert, PR Maven

With over 20 years of experience in public relations and personal brand development, Christina Pilarski has established herself as a leading voice in empowering working mothers and female entrepreneurs. As the founder of Two Babies and a Business, Christina leverages her extensive background to deliver engaging and insightful speaking engagements tailored for workshops, conferences, and corporate events. Her presentations cover a range of compelling topics, including the strategic use of AI and PR for business growth, mastering work-life harmony, and the vital role of emotional intelligence in leadership. Christina’s dynamic speaking style and practical advice make her an ideal speaker for professional groups seeking to inspire their members, as well as for educational forums focused on personal and professional development. Whether addressing an intimate workshop or a large-scale industry conference, Christina delivers not only motivation but also actionable strategies that resonate deeply with her audience.

Public-Speaking (1)
Services

Public Speaking

With over 20 years of experience in public relations and personal brand development, Christina Pilarski has established herself as a leading voice in empowering working mothers and female entrepreneurs. As the founder of Two Babies and a Business, Christina leverages her extensive background to deliver engaging and insightful speaking engagements tailored for workshops, conferences, and corporate events. Her presentations cover a range of compelling topics, including the strategic use of AI and PR for business growth, mastering work-life harmony, and the vital role of emotional intelligence in leadership. Christina’s dynamic speaking style and practical advice make her an ideal speaker for professional groups seeking to inspire their members, as well as for educational forums focused on personal and professional development. Whether addressing an intimate workshop or a large-scale industry conference, Christina delivers not only motivation but also actionable strategies that resonate deeply with her audience.

Speaking Topics

Leadership

Leadership and Entrepreneurship

A Woman’s Perspective

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Mastering

Public Relations and Media in the Digital Age

Igniting Your Online Persona

Igniting Your Online Persona

Strategies for Building a Powerful Personal Brand

Work-Life Harmony

Work-Life Harmony

Strategies for the Modern Working Mother

Media Readiness in the AI Era

Media Readiness in the AI Era

Adapting to the New Frontiers of Communication

Empowerment through Personal Development

Empowerment through Personal Development

Building Confidence and Influence

Navigating Entrepreneurship and Motherhood

Navigating Entrepreneurship and Motherhood

Practical Tips for Integrating Life's Roles

Emotional Intelligence

The Role of Emotional Intelligence in Leadership

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Building Resilient Brands in a Dynamic Market

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The Power of Networking for Women

The Power of Networking for Women

Creating Opportunities through Connections

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Strategic

Use of Social Media for Personal and Professional Branding

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Harnessing (and Embracing)

AI for Personal Branding and Business Growth

Book Now

Book Christina for your next event

If you’re seeking a workshop facilitator or speaker at your next event Christina is your ticket to high audience participation, hands-on learning, and a memorable addition to your agenda. Christina works with event organizers to tailor presentations to their audience. Topics include public relations and brand building techniques, empowerment and motivational talks about growing a 7-figure business and learning many lessons along the way, leading dynamic teams as a young woman in business, taking risks to build an authentic personal brand, and the importance of brand building and public relations in the world of artificial intelligence (AI).

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Media Training

Elevate Your Media Mastery with Modern Media Expert

In today’s fast-paced media landscape, where video calls replace boardrooms and sound bites determine public perception, mastering media interactions is more crucial than ever. Christina Pilarski brings over 30 years of firsthand media experience to her dynamic Media Training Workshops, designed for professionals who are ready to elevate their communication skills in our digital age.

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Why Media Training Matters Now

With the digital transformation of media, the ability to engage effectively with the press and public through various platforms has become essential. Whether you are addressing a camera for a virtual interview, crafting the perfect pitch, or navigating the complexities of instant public scrutiny, understanding the modern media process is indispensable. As AI continues to reshape public relations, staying ahead with cutting-edge media skills is not just advantageousβ€”it’s imperative.

Personal Brand and PR Coaching

Why Ongoing Personal Brand & PR Coaching is Important

Once your personal brand strategy is complete, the next crucial step is to make sure it’s recognized and respected. Getting going is initial – brand strategy is exciting; don’t lose your momentum! Your implementation phase is where your brand truly begins to interact with the world. Regular coaching and targeted public relations strategies ensure your brand not only maintains consistency but also adapts and grows with market changes and personal evolution.

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How We Help

Christina Pilarski, with her extensive experience in building and nurturing brands while balancing professional and personal life challenges, leads our efforts. We understand the journey because we’ve lived it. We don’t just leave you with a plan; we stay by your side to help execute it, ensuring practical outcomes without the overhead of a large PR or marketing firm.

  • Implementation Support: After crafting your personal brand strategy, we help implement it across all channels. This includes media appearances, social media strategies, and public relations campaigns.
  • Hour Bank Access: Purchase hours that not only allow for flexible consulting on your schedule but also provide access to our team at CIPR Communications. This team can assist with everything from digital marketing to content creation, acting as an extension of your own capabilities.
  • Strategic Coaching: Christina acts as your personal Chief Marketing Officer or Chief Communications/PR Officer. She provides ongoing strategic advice to help you navigate the complexities of brand representation in various forums.
  • Practical and Tactical Execution: We ensure that the strategies are not just plans but are executed effectively, adjusting as needed based on response and results, making sure that your personal brand flourishes.

Our goal is to empower you with not just a strategy but a living, breathing brand presence that embodies your values and visions. We commit to being there through every step of your brand’s journey, helping you navigate challenges and seize opportunities with confidence and clarity.

Mastermind Group

PR and Personal Branding Mastermind for Women

The PR and Personal Branding Mastermind for Women, a comprehensive 6-week program meticulously designed for ambitious women eager to elevate their personal brands and PR strategies. With only 10 spots available, this intimate group ensures personalized attention and a supportive community to maximize your growth and success.

Course Details:

  • Duration: 6 weeks
  • Participants: Limited to 10 women
  • Value: Over $15,000!
  • Fee: $2,000

What You Get:

  • Weekly Live Sessions: Focused on individual topics each week, these interactive sessions provide actionable insights and real-world applications.
  • Online Group Discussions: Engage in meaningful conversations with your peers, share experiences, and learn from one another.
  • Exclusive Online Community: Connect with fellow members, participate in discussions, and access a rich content library filled with resources to enhance your learning.
  • Weekly One-on-One Sessions with Christina: Receive personalized guidance with Christina Pilarski, a 20-year PR and media relations expert. These 60-minute sessions will help you apply weekly lessons directly to your personal brand.
  • Exclusive Handouts and Templates: Receive valuable materials each week to help you implement what you’ve learned.
  • 2 Private Bonus Sessions with Experts: Additional sessions with specialists in social media and PR tools to further enhance your learning experience.
  • Week 1 – Personal Brand and Personas
  • Week 2 – Brand Narrative
  • Week 3 – Templates and Consistency
  • Week 4 – Social Media for Business
  • Week 5 – PR – Owned, Earned, and Paid
  • Week 6 – Preparing for Activation and Success!
Testimonials
Podcast

A Podcast Uniquely for The Working Mom

We all have incredible stories – and we can all learn from one another. Building your personal brand starts with sharing your story. Christina’s podcast features women from across industries in North America; each with a personal journey and specific advice for new moms working towards the balance between career growth and family focus.

Setting-Boundaries-with-Work-and-Family
Setting Boundaries with Work and Family
Join Christina and Marcela in this episode of Two Babies in a Business as they delve into the world of working moms, navigating the balance between professional commitments and family life.
Leading-with-Kindness
Leading with Kindness
Christina dives into the first guest episode of the season with Lisa White from Tourism Kamloops. The two boy moms discuss their friendship, navigating the challenges of work and mom life, and the joys of being outdoors.
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Partnership with Jasmin Shannon of Lemons for Days
We've all got professional partnerships and professional partnerships - but how do they fit into the work we do and the lives we lead? Well, it seems it's always in flux.

Have a story to tell? We’d love to feature you as a guest on Two Babies and a Business. If you’re a working mom and can inspire others with your journey, reserve your spot on an upcoming episode by applying now.

Upcoming Events

Our Mastermind Program runs several times throughout the year. a capacity of 10 registrants per session register early as we do sell out quickly.
As a 20+ year media veteran Christina offers regular online media training sessions for you to level up your media and speaking skillset.
Christina is available for your private training needs. From media training to personalized masterminds to speaking and workshops. Excellent for leveling up your team!
Let's Connect

Contact Christina

Reach out to Christina to begin your journey. She’s looking forward to building a strong relationship with you so that you can thrive in your path to empowered success.
News
commit-and-deliver

Commit and Deliver with Christina Pilarski

Meet π‚π‘π«π’π¬π­π’π§πš 𝐏𝐒π₯𝐚𝐫𝐬𝐀𝐒, the CEO of CIPR Communications (@ciprcoms), a strategic marketing and communications agency that specializes in website development, digital marketing and public relations.

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Calgary NEXT

Calgary NEXT

Calgary NEXT, hosted by David Wallach and Tara McCool, is an inspiring, forward-looking program highlighting the work lives of successful business leaders in Calgary. The

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Between Two Dots
Jan 09, 2024 | Between Two Dots
The title “Between Two Dots” is meant to describe the time between when we are born and when we perish. Our hope is to share insights and learnings from our guests…
commit-and-deliver
26 April 2024 | Female Founder Unplugged

Meet π‚π‘π«π’π¬π­π’π§πš 𝐏𝐒π₯𝐚𝐫𝐬𝐀𝐒, the CEO of CIPR Communications (@ciprcoms), a strategic marketing and communications agency that specializes in website development….

Calgary NEXT
16 Mar, 2024 | Christina Pilarski

Calgary NEXT, hosted by David Wallach and Tara McCool, is an inspiring, forward-looking program highlighting the work lives of successful business leaders in Calgary. The audience will hear stories of how those leaders…

Recent Posts
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Register Modern Media Training

I am thrilled to introduce the PR and Personal Branding Mastermind for Women, a comprehensive 6-week program meticulously designed for ambitious women eager to elevate their personal brands and PR strategies.

Read More
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Register Mastermind Programs

I am thrilled to introduce the PR and Personal Branding Mastermind for Women, a comprehensive 6-week program meticulously designed for ambitious women eager to elevate their personal brands and PR strategies.

Read More