There is a stigma that the energy industry avoids educating the public. That stigma is played up by the media, the environmental NGOs and unfortunately by the average Albertan. That’s why I’m excited about my new gig at CAPP. Yes, my faithful followers, I have made the leap from government to the industry association world. Perhaps following in the footsteps of @ppilarski … but not really.
It’s been a whirlwind month as I find myself on the other side of the coin. I like this side. I like knowing that as I sit at a desk, meet with members or go to a CAPP event I am advocating in my own way for the energy industry.
Within my first few days I discovered an excellent program run by CAPP yearly. The program clearly breaks the stigma the energy industry is often painted with … it educates students and communities about the oil and gas industry; not just in Alberta but in Canada.
Energy in Action is an incredible energy literacy program sponsored by the member companies of CAPP. CAPP delivers this program to schools in rural oil and gas operating communities across western Canada. Energy in Action provides those member companies with a hands-on approach to community relations. The program brings industry and communities together to demonstrate their commitment to environmental stewardship – after all they do interact everyday; they might as well get to know each other!
Each May, students partner with local volunteers from the energy industry and their communities to participate in education sessions and environmental renewal projects. Since 2004, 59 companies and close to 2,000 company volunteers have participated in events in 55 communities across Canada. They planted almost 6,400 trees and shrubs, and taught almost 6,000 students, teachers and community residents about the petroleum industry and the benefits of careful resource development. 2011 is no exception … the Energy in Action team has been travelling already and will visit 10 communities across three provinces by May 31. They even encourage us to follow along through their Facebook and Twitter profiles.
So next time your wondering what your energy industry is up to … think of Energy in Action. Tell your friends, your colleagues, and if you’re in the industry, a rural teacher, or even an engaged student ask your community to get involved. May 2012 will come sooner than you realize. We need to be proactive – it’s our job to educate the average Albertan (each other) about all the great things going on in the energy industry. Especially in Alberta… after all Alberta is Energy.
Getting educated and spreading the word,