Calgary, AB – In response to compelling feedback from female executives and business leaders, Two Babies and a Business is thrilled to announce the launch of the PR and Personal Branding Mastermind for Women. Led by Christina Pilarski, Founder of Two Babies and a Business and a 20-year PR and media relations expert, this exclusive six-week intensive program is tailored towards ambitious women eager to elevate their personal brands and PR strategies before the fall season.

Recent outreach revealed critical insights into the needs and aspirations of professional women. A striking 78% of respondents expressed a strong desire for more personalized guidance in developing their personal brand, highlighting the gap in available tailored support. 85% of participants emphasized the necessity of a supportive community where they could share experiences and learn from one another. Pilarski also found that 72% of women were seeking practical, actionable insights into social media and PR strategies to boost their professional presence.

Pilarski, Founder of CIPR Communications, has developed the PR and Personal Branding Mastermind for Women group to address these gaps. This program promises to address these identified needs through a combination of personalized attention, expert guidance, and community support.

The six-week program features weekly live sessions focusing on individual topics, providing actionable insights and real-world applications. Participants will engage in online group discussions to share experiences and learn collaboratively. The exclusive online community will offer continuous engagement with fellow members, facilitating discussions and access to a rich content library filled with resources to enhance learning. Additionally, each participant will receive weekly one-on-one sessions with Christina for personalized guidance, ensuring the application of weekly lessons directly to their personal brands. Participants will also receive exclusive handouts and templates to implement what they’ve learned effectively, alongside bonus sessions with experts in AI, social media, and PR tools.

The program will cover a range of topics including Personal Brand and Personas, Brand Narrative, Social Media for Business, Owned, Earned, and Paid PR. This comprehensive curriculum ensures that participants are well-equipped with the knowledge and skills to elevate their personal brands and PR strategies.

Pilarski emphasized the importance of this program by stating, “Our findings clearly show that women are seeking more personalized guidance and a supportive community to enhance their personal brands and PR strategies. This mastermind group is designed to provide exactly that. By focusing on the specific needs and aspirations of professional women, my aim is to empower them with the tools, insights, and personal attention needed to thrive in their careers and personal lives.”

With only 10 spots available, this intimate group setting ensures personalized attention and a supportive community to maximize growth and success. The total value of the program exceeds $15,000, but it is offered at an investment of just $2,000.

Registrations are now open for this exclusive opportunity. To learn more and save your spot, visit the Two Babies and a Business website.




About Two Babies and a Business:

Founded by Christina Pilarski, Two Babies and a Business is dedicated to empowering women through personal brand development, media training, and hands-on workshops. With a focus on balancing professional success and personal fulfillment, Christina shares her expertise to inspire and support women in their journey towards achieving their goals.

Welcome to an Exclusive Opportunity!

I am thrilled to introduce the PR and Personal Branding Mastermind for Women, a comprehensive 6-week program meticulously designed for ambitious women eager to elevate their personal brands and PR strategies. With only 10 spots available, this intimate group ensures personalized attention and a supportive community to maximize your growth and success.

Course Details:

  • Duration: 6 weeks
  • Participants: Limited to 10 women
  • Fee: $2,000
  • Value: $15,000

What You Get:

  • Weekly Live Sessions: Focused on individual topics each week, these interactive sessions provide actionable insights and real-world applications.
  • Online Group Discussions: Engage in meaningful conversations with your peers, share experiences, and learn from one another.
  • Exclusive Online Community: Connect with fellow members, participate in discussions, and access a rich content library filled with resources to enhance your learning.
  • Weekly One-on-One Sessions with Christina: Receive personalized guidance with Christina Pilarski, a 20-year PR and media relations expert. These 60-minute sessions will help you apply weekly lessons directly to your personal brand.
  • Exclusive Handouts and Templates: Receive valuable materials each week to help you implement what you’ve learned.
  • Bonus Sessions with Experts: Additional sessions with specialists in social media and PR tools to further enhance your learning experience.

Course Outline:

Gain Practical Skills

Week 1 - Personal Brand and Personas

  • Session: Dive deep into understanding your brand vision and the essence of personal branding. We will explore how to develop detailed personas that represent your target audience and align with your brand’s vision.
    • Topics Covered:
      • Defining your brand vision and mission
      • The importance of personal branding
      • Steps to create and utilize effective personas
  • One-on-One: Personal brand intake exercise where each member will get a detailed persona report including three personas. This will serve as a foundation for your branding efforts.
Build Confidence

Week 2 - Brand Narrative

  • Session: Learn the power of a compelling brand narrative and how it can set you apart. We will discuss the elements of a strong brand story and introduce the concept of personal GPTs (Guiding Principles and Themes).
    • Topics Covered:
      • What is a brand narrative and why it matters
      • Crafting your personal brand story
      • Introduction to personal GPTs
  • One-on-One: Brand narrative discussion and prioritization on where and how to apply it effectively. Handout includes your personalized brand narrative.
Be Authentic

Week 3 - Templates, Consistency, and Colours

  • Session: Explore the visual elements of your personal brand. We will cover the importance of consistency, how to use templates effectively, and choosing the right colours for your brand.
    • Topics Covered:
      • Designing consistent brand templates
      • Importance of visual identity in branding
      • Tools and tips for maintaining brand consistency
  • One-on-One: Detailed conversation about brand colours and templates tailored to your brand. Handout includes a guide on creating a brand kit in Canva.
  • Bonus Session: Work with Cat, a social media and Canva expert, to set up your brand kit and four templates.
Build Confidence

Week 4 - Social Media for Business

  • Session: Master the use of social media to enhance your personal brand and grow your business. We will discuss which platforms to use, best practices, and how to create an effective social media strategy.
    • Topics Covered:
      • Overview of major social media platforms
      • Developing a social media strategy
      • Best practices for engaging content
  • One-on-One: Personalized social media strategy session with Christina, tailored to your brand and business needs. Handout includes a templated content calendar.
  • Bonus Session: Work with Peter to set up your personal GPT and get personalized content suggestions.
Be Authentic

Week 5 - PR - Owned, Earned, and Paid

  • Session: Gain a comprehensive understanding of PR and its components. Learn how to leverage owned, earned, and paid media to enhance your brand’s visibility and reputation.
    • Topics Covered:
      • Understanding owned, earned, and paid media
      • Strategies for effective PR
      • Importance of PR in an AI-driven world
  • One-on-One: Begin developing your own PR strategy with Christina and address any PR-related questions. Handout includes a PR tactical plan template.
  • Discount Code: Discount Code: Receive a discount for a media training session.
Gain Practical Skills

Week 6 - Next Steps

  • Session: Prepare for future success by reviewing everything you’ve learned. We will have an open conversation to share struggles, ideas, and next steps, along with inspiration on how to just start.
    • Topics Covered:
      • Reviewing key takeaways from the mastermind
      • Open discussion for sharing insights and experiences
      • Strategies for sustaining momentum and continuous improvement
  • One-on-One: Ask Christina anything to help move you into your next steps. Handout includes a final action plan template.
  • Discount: Receive a discount for a podcast session with Christina.

Value Breakdown:

  • Brand Narrative and Persona Package: $5000 value
  • PR Tactical Plan: $2500 value
  • Social Strategy: $2500 value
  • Social Media for Business Course: $125 value
  • PR Templates: $1000 value
  • Christina’s Strategic Time (6 hours + weekly sessions led and instructed by Christina): $3500 value
  • Social Media Strategist Expertise (1 hour): $150 value
  • Senior AI Implementor Expertise (1 hour): $250 value

Total Value: over $15,000

Your Investment: $2,000

This exclusive mastermind group offers you incredible value at a fraction of the cost, providing you with the tools, insights, and personal attention needed to elevate your personal brand and PR strategies.

In today’s fast-paced digital world, media interactions have evolved beyond traditional in-person interviews. Whether it’s video calls, virtual presentations, or social media, mastering these platforms is essential for effective communication. In this blog post, we delve into Christina Pilarski’s transformative journey and her approach to modern media training, designed to build confidence and authenticity.

Why Modern Media Training Matters

With the rise of digital media, traditional media training methods are no longer sufficient. Christina emphasizes the importance of adapting to new platforms and mastering the skills needed to communicate effectively in various digital formats. This includes video calls, virtual presentations, and creating engaging social media content.

Christina’s Journey: From Terrified to Confident

Christina’s first media training experience was far from ideal. She recalls the overwhelming feeling of having a microphone shoved in her face and receiving irrelevant advice about her appearance. This experience made her realize the need for a more supportive and confidence-building approach to media training.

Key Takeaways from Christina’s Media Training

  1. Building Confidence: Learn how to face the camera with confidence, making your interactions feel natural and engaging.
  2. Authenticity: Christina highlights the importance of being yourself rather than sounding like a corporate robot. She shares tips on finding your own voice and delivering key messages authentically.
  3. Practical Tips: From understanding where to look during an interview to choosing the right attire, Christina provides practical advice to help you shine in front of the camera.

Christina’s Modern Media Training Approach

Over the past decade, Christina has worked with hundreds of clients, refining her approach to media training. Her method focuses on:

  • Understanding Your Audience: Tailoring messages to match your persona and target audience.
  • Practical One-on-One Training: Offering real-time advice and feedback to build confidence.
  • Comprehensive Workshops: Engaging half-day sessions that cover everything from key message delivery to non-verbal communication.

Client Success Stories

Christina’s clients have seen remarkable improvements in their media skills. They appreciate the practical and applicable advice that empowers them to confidently handle media interactions, whether it’s a virtual interview or creating content for social media.

Expanding Skills Beyond Media Training

The skills you gain from Christina’s training aren’t limited to media interactions. They are applicable across various platforms, including social media videos, landing page content, and even public speaking. Imagine having the confidence to create engaging content that resonates with your audience!

Who Can Benefit?

  • Board Members: Enhance your communication skills to effectively convey key messages.
  • Executive Teams: Prepare for media interactions, especially during crisis situations.
  • Seasonal Teams: Equip your team members with the confidence to speak to key messages, whether on camera or in person.

Join the Modern Media Training Movement

Christina is passionate about changing the perception of media training. It’s not about feeling terrified; it’s about feeling prepared and confident. She invites you to embark on this journey of modern media training, transforming how you interact with the media and your audience.

Connect with Christina

Ready to elevate your media skills? Contact Christina Pilarski for personalized media training sessions and workshops designed to meet your specific needs. Visit our landing page to learn more and request a quote.

By following Christina’s expert advice and embracing modern media training techniques, you’ll transform your media presence and connect with your audience like never before. Don’t miss out on this opportunity to boost your confidence and authenticity in every media interaction.

Christina Pilarski, the dynamic leader of CIPR Communications based in Calgary, received a major recognition from the Entrepreneur Herald. Pilarski was named to their Top 30 Entrepreneurs to Watch in 2022 list.

The Entrepreneur Herald, a digital publication focused on connecting leaders and innovators from across the globe, highlights the stories and ideas of the world’s best and brightest entrepreneurs and creates opportunities for meaningful conversations that help to educate and motivate its readership. They believe entrepreneurs are crucial in today’s interconnected world for sparking real change across different sectors. In the announcement, they pointed out, “Entrepreneurship is key to pushing industries forward, making the world a better place for innovation and growth in specific fields.”

Christina shared her excitement about the honor, saying, “It’s a huge honor to be recognized among such amazing entrepreneurs. With the help of my incredible team, I look forward to continuing to challenge the status quo and drive innovation in marketing and communications.”

Christina’s experience in the industry is built on a strong educational background with both a Bachelor’s and a Master’s in Communications Studies from the University of Calgary. Her thesis was a deep dive into how social media can influence policy change—a topic that has become incredibly relevant since she started CIPR Communications in 2010 and went full-time in 2015.

2021 was tough for a lot of small businesses, but thanks to Christina’s business savvy and deep understanding of the industry, plus her partner (both in business and life) Peter Pilarski’s vision, CIPR Communications had its most profitable year ever, growing by over 55%. Since then, the company has experienced continued growth by supporting clients from a wide range of industries and facilitating fascinating conversations through the Two Babies and a Business podcast.

“Taking risks comes with the territory, but the rewards are worth it,” said Christina. I’m excited about continuing our meaningful work and building lasting relationships with our amazing clients in North America and around the world in the years to come. The future looks bright!”

As we approach a transformative era in marketing and communications, it’s clear that we are venturing into new territory. The emergence of AI tools and large language models, like ChatGPT, signify a radical shift in how we approach marketing. This revolution is set to fundamentally alter SEO, digital advertising, and public relations, reshaping the strategies we deploy for companies, brands, and ourselves.

In this evolving landscape, the importance of public relations and brand building is increasingly apparent. To stay ahead of the curve, it’s important to move towards an integrated approach that combines digital marketing with a strong focus on PR, leveraging the best of both worlds to stay ahead in a competitive environment.

In a world increasingly dominated by AI, understanding the need for every company—and individual—to act as their own media channel is key. Providing authentic, original content not only enriches the global knowledge pool but also enhances your personal and corporate branding in meaningful ways.

Looking ahead, we see a future brimming with entrepreneurial opportunities. This era of AI-first industries is likely to ignite an entrepreneurial boom, highlighting the critical role of personal branding in this new dynamic.

To succeed in personal branding during these transformative times, consider the following advice:

Embrace Your Uniqueness: Use this period of change as a chance to reinvent yourself. Reflect on your unique skills and passions—what can you offer that no one else can? This era allows for a reimagining of potential, enabling you to break free from previous limitations and envision a future where your individuality and talents drive your success.

Leverage Technology to Your Advantage: Identify which tasks can be automated or supported by technology, and focus on your strengths. For those who struggle with organization or detail-oriented tasks, there’s a number of apps and tools that can manage these areas, allowing you to excel in roles that require big-picture thinking and visionary leadership. Embracing AI can free you to operate primarily within your zone of genius, expanding your capabilities and impact.

Choose Your Channels Wisely: Personal branding is not one-size-fits-all. The digital age offers numerous platforms for building your brand, from podcasts and blogs to e-newsletters and social media. Select platforms that align with your personality and goals, and maintain a consistent message across all mediums to build a strong, recognizable brand for yourself.

As we navigate this new digital age, rethinking our strategies is not just beneficial—it is imperative for survival. The shift towards a more integrated approach to PR and digital marketing is a testament to the innovative strategies needed to lead in the future. In a landscape reshaped by A and new technologies, adopting these new approaches to personal branding is essential to keep your voice in the conversation.