Christina was featured in a recent edition of Vice

In the quest to foster a thriving company culture, we’ve gathered insights from eleven executives, including CEOs and COOs. They share strategies ranging from leading by example to fostering open communication and peer recognition, detailing the transformative impacts on their organizations.

  • Lead by Example for Cultural Change
  • Define and Embed Core Values
  • Create 4KEYC Teams for Service Consistency
  • Promote Inclusion with Training and Policies
  • Implement EOS for Teamwork and Transparency
  • Be a Situational Leader
  • Align Purpose with Employee Engagement
  • Use Innovation Days to Boost Engagement and Revenue
  • Celebrate Employee Achievements
  • Value Employees for Stability and Growth
  • Foster Open Communication and Peer Recognition

Lead by Example for Cultural Change

If you want to improve your company culture, you need to live it from the top down. Two-hundred-point font graphics printed across the office mean nothing if everyone from the C-suite down does not believe in the culture and makes decisions about daily, monthly, and yearly activities based on it.

Great culture comes from understanding who you are, warts and all, where you want to be, and what it will take to get there. You need to innovate from the goal backward.

For example, we want to be seen as a more inclusive company… Great.

Now, what does ‘inclusive’ mean to you? What is keeping you from being seen as inclusive, and what do you need to change in order to get there?

Actions over words!

Ben Baker
President and CEO, Your Brand Marketing
Define and Embed Core Values

Improving company culture starts with defining the culture you have and understanding how your people feel about their day-to-day work experience. Once you know where you are, then you can begin taking steps to move in the direction of change. It takes deep listening and intention to see, hear, and understand what is actually happening in your organization. Far too many executive teams are under the impression their culture is what they aspire it to be versus what it is in reality.

Building out strong and meaningful core values is the first layer of your cultural foundation. Defining these values in specific detail, including optimal application, is critical. If folks don’t understand the target, they aren’t likely to meet it. Helping your people understand why values are important will help drive the changes you want to see. Clarifying how we do our work and interact is as important as the work we do, and then driving that throughout the organization in every way is the next big step.

Barbie Winterbottom
Barbie Winterbottom
Founder & CEO
Implement EOS for Teamwork and Transparency
We recognized early on that the backbone of a thriving culture lies in the integration of solid systems and genuine teamwork. With this in mind, we implemented the Entrepreneurial Operating System (EOS), which provided a structured framework that helped us define clear, transparent goals accessible across all levels of our team. This transparency allows every team member not only to see their goals but also to understand how they can support their colleagues in achieving theirs. It’s led to a big increase in collaboration and efficiency, and it has boosted our productivity while also bringing the team closer together with respect and camaraderie.
Christina Pilarski
Christina Pilarski
CEO, CIPR Communications

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