Starts July 16! First PR and Personal Branding Mastermind for Women

Welcome to an Exclusive Opportunity!

I am thrilled to introduce the PR and Personal Branding Mastermind for Women, a comprehensive 6-week program meticulously designed for ambitious women eager to elevate their personal brands and PR strategies. With only 10 spots available, this intimate group ensures personalized attention and a supportive community to maximize your growth and success.

Course Details:

  • Duration: 6 weeks
  • Participants: Limited to 10 women
  • Fee: $2,000
  • Value: $15,000

What You Get:

  • Weekly Live Sessions: Focused on individual topics each week, these interactive sessions provide actionable insights and real-world applications.
  • Online Group Discussions: Engage in meaningful conversations with your peers, share experiences, and learn from one another.
  • Exclusive Online Community: Connect with fellow members, participate in discussions, and access a rich content library filled with resources to enhance your learning.
  • Weekly One-on-One Sessions with Christina: Receive personalized guidance with Christina Pilarski, a 20-year PR and media relations expert. These 60-minute sessions will help you apply weekly lessons directly to your personal brand.
  • Exclusive Handouts and Templates: Receive valuable materials each week to help you implement what you’ve learned.
  • Bonus Sessions with Experts: Additional sessions with specialists in social media and PR tools to further enhance your learning experience.

Course Outline:

Gain Practical Skills

Week 1 - Personal Brand and Personas

  • Session: Dive deep into understanding your brand vision and the essence of personal branding. We will explore how to develop detailed personas that represent your target audience and align with your brand’s vision.
    • Topics Covered:
      • Defining your brand vision and mission
      • The importance of personal branding
      • Steps to create and utilize effective personas
  • One-on-One: Personal brand intake exercise where each member will get a detailed persona report including three personas. This will serve as a foundation for your branding efforts.
Build Confidence

Week 2 - Brand Narrative

  • Session: Learn the power of a compelling brand narrative and how it can set you apart. We will discuss the elements of a strong brand story and introduce the concept of personal GPTs (Guiding Principles and Themes).
    • Topics Covered:
      • What is a brand narrative and why it matters
      • Crafting your personal brand story
      • Introduction to personal GPTs
  • One-on-One: Brand narrative discussion and prioritization on where and how to apply it effectively. Handout includes your personalized brand narrative.
Be Authentic

Week 3 - Templates, Consistency, and Colours

  • Session: Explore the visual elements of your personal brand. We will cover the importance of consistency, how to use templates effectively, and choosing the right colours for your brand.
    • Topics Covered:
      • Designing consistent brand templates
      • Importance of visual identity in branding
      • Tools and tips for maintaining brand consistency
  • One-on-One: Detailed conversation about brand colours and templates tailored to your brand. Handout includes a guide on creating a brand kit in Canva.
  • Bonus Session: Work with Cat, a social media and Canva expert, to set up your brand kit and four templates.
Build Confidence

Week 4 - Social Media for Business

  • Session: Master the use of social media to enhance your personal brand and grow your business. We will discuss which platforms to use, best practices, and how to create an effective social media strategy.
    • Topics Covered:
      • Overview of major social media platforms
      • Developing a social media strategy
      • Best practices for engaging content
  • One-on-One: Personalized social media strategy session with Christina, tailored to your brand and business needs. Handout includes a templated content calendar.
  • Bonus Session: Work with Peter to set up your personal GPT and get personalized content suggestions.
Be Authentic

Week 5 - PR - Owned, Earned, and Paid

  • Session: Gain a comprehensive understanding of PR and its components. Learn how to leverage owned, earned, and paid media to enhance your brand’s visibility and reputation.
    • Topics Covered:
      • Understanding owned, earned, and paid media
      • Strategies for effective PR
      • Importance of PR in an AI-driven world
  • One-on-One: Begin developing your own PR strategy with Christina and address any PR-related questions. Handout includes a PR tactical plan template.
  • Discount Code: Discount Code: Receive a discount for a media training session.
Gain Practical Skills

Week 6 - Next Steps

  • Session: Prepare for future success by reviewing everything you’ve learned. We will have an open conversation to share struggles, ideas, and next steps, along with inspiration on how to just start.
    • Topics Covered:
      • Reviewing key takeaways from the mastermind
      • Open discussion for sharing insights and experiences
      • Strategies for sustaining momentum and continuous improvement
  • One-on-One: Ask Christina anything to help move you into your next steps. Handout includes a final action plan template.
  • Discount: Receive a discount for a podcast session with Christina.

Value Breakdown:

  • Brand Narrative and Persona Package: $5000 value
  • PR Tactical Plan: $2500 value
  • Social Strategy: $2500 value
  • Social Media for Business Course: $125 value
  • PR Templates: $1000 value
  • Christina’s Strategic Time (6 hours + weekly sessions led and instructed by Christina): $3500 value
  • Social Media Strategist Expertise (1 hour): $150 value
  • Senior AI Implementor Expertise (1 hour): $250 value

Total Value: over $15,000

Your Investment: $2,000

This exclusive mastermind group offers you incredible value at a fraction of the cost, providing you with the tools, insights, and personal attention needed to elevate your personal brand and PR strategies.